But of all motives, none is better adapted to secure influence and hold it fast than love; nothing is more foreign to that end than fear.

Omnium autem rerum nec aptius est quicquam ad opes tuendas ac tenendas quam diligi nec alienius quam timeri.

Original text (Latin)

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Notes from Wikiquote

Book II, section 23; translation by Walter Miller

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Quote text and notes from Wikiquote: Cicero (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.