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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.

— Akio Morita Made in Japan (1986)

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More quotes by Akio Morita

A company will get nowhere if all of the thinking is left to management.

John Raymond Phillips (1994)

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

Made in Japan (1986)

Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.

Made in Japan (1986)

Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.

Made in Japan (1986)

To gain profit is important, but you must invest to build up assets that you can cash in in the future.

Made in Japan (1986)

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Quote text and notes from Wikiquote: Akio Morita (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.