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Aristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example.

— Randal Marlin Propaganda & The Ethics Of Persuasion (2002)

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The specific media my change, but the principles of human nature have remained fairly constant over the millenia.

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Since the time of Plato and Aristotle philosophers have had an interest in taking note of common fallacies in reasoning.

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Quote text and notes from Wikiquote: Randal Marlin (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.