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When organizations are unable to make new strategies — when people evade the work of choosing among different paths in the future — then you get vague mom-and-apple-pie goals everyone can agree on. Such goals are direct evidence of leadership’s insufficient will or political power to make or enforce hard choices.

— Richard Rumelt

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More quotes by Richard Rumelt

Changes don't come along in nice annual packages, so the need for strategy work is episodic, not necessarily annual.

A leader’s most important job is creating and constantly adjusting this strategic bridge between goals and objectives.

A major advancement in the strategy field is the development of models where firm heterogeneity is an endogenous creation of economic actors.

Ambiguity as to what factors are responsible for superior (or inferior) performance acts as a powerful block on both imitation and factor mobility.

The kernel of a strategy contains three elements: a diagnosis, a guiding policy, and coherent action.

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Quote text and notes from Wikiquote: Richard Rumelt (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.