What begins as a healthy rivalry between artistes can spiral into toxic online battles, with fans amplifying tensions far beyond the original issue. Fan armies are timeless when they’re organic. It can, however, be a double-edged sword if not used properly.

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Quote text and notes from Wikiquote: Samini (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.