Jobless plebeians joined Bajrang Dal and other similar lumpen organisations and started to get a sense of identity by fighting for the cow.
Source, in full
Mahaprashasta, Ajoy Ashirwad. 2020. Not Hindu Nationalism, But Society That Has Changed’: Christophe Jaffrelot. 25 January. Accessed May 15, 2022. Interview in TheWire. also quoted in Malhotra, R. & Viswanathan V. (2022). Snakes in the Ganga : Breaking India 2.0.