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In life, everybody faces choices between doing what's popular, easy, and wrong vs. doing what's lonely, difficult, and right. These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful.

— Ben Horowitz

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Following conventional wisdom and relying on shortcuts can be worse than knowing nothing at all.

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Every time you make the hard, correct decision you become a bit more courageous and every time you make the easy, wrong decision you become a bit more cowardly. If you are CEO, these choices will lead to a courageous or cowardly company.

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Quote text and notes from Wikiquote: Ben Horowitz (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.