Google Cayce Pollard and you will find "coolhunter," and if you look closely you may see it suggested that she is a "sensitive" of some kind, a dowser in the world of global marketing. Though the truth…is closer to allergy, a morbid and sometimes violent reactivity to the semiotics of the marketplace.

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Quote text and notes from Wikiquote: William Gibson (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.