Advertisers will want to avoid programs with serious complexities and disturbing controversies that interfere with the “buying mood”. They seek programs that will lightly entertain and thus fit in with the spirit of the primary purpose of program purchases—the dissemination of a selling message.

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Quote text and notes from Wikiquote: Noam Chomsky (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.