If you are not paying for the product, you are the product.

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This is a quote about television advertising from the 1970s. The earliest known reference is from a YouTube video. It was circulated in various forms, but the one nearest to this one was tweeted in 2010 by publisher Tim O’Reilly. (sourced from Quora)

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Quote text and notes from Wikiquote: Tim O'Reilly (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.

If you are not paying for the product, you are the product.

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