The business with high ethical standards has three primary advantages over competitors whose standards are lower

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Notes from Wikiquote

A business of high principle attracts high-caliber people more easily, thereby gaining a basic competitive and profit edge. ... | A business of high principle develops better and more profitable relations with customers, competitors, and the general public, because it can be counted on to do the right thing at all times. By the consistently ethical character of its actions, it builds a favorable image. | p. 26

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Quote text and notes from Wikiquote: Marvin Bower (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.