“Do you seriously expect to start a rebellion with picayune stuff like that?”
“It’s not picayune stuff, because it acts directly on their emotions, below the logical level. You can sway a thousand men by appealing to their prejudices quicker than you can convince one man by logic. It doesn’t have to be a prejudice about an important matter either.

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Quote text and notes from Wikiquote: Robert A. Heinlein (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.