It was just a gradual development over the years. Last year was "All You Need Is Love." This year it's "Give Peace a Chance." Remember love. The only hope for any of us is peace.
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Source, in full
Statement to the press (July 1969) after the release of the Plastic Ono Band's single "Give Peace a Chance", as quoted in The Beatles: An Oral History by David Pritchard and Alan Lysaght (1998) New York: Hyperion. ISBN: 0786864362. OCLC: 39093547. p. 285.