A rational man must be guided by the incentive system within which he operates. No matter what his own personal desires, he must be discouraged from certain activities if they carry penalties and attracted toward others if they carry large rewards. The carrot and the stick guide scientists and politicians as well as donkeys.

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Quote text and notes from Wikiquote: George Stigler (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.