I believe more and more that this business is about people. People, people. The idea is to make friends at the retail level, the warehouse level, let people see you exist, can form sentences and have an interest in something other than yourself.

Jim White (February 17, 1994) "POP / Hi, I'm Dave - lovely to see you: Last week, David Lee Roth went to Wembley to promote his new album - not at the stadium but at the distribution factory, saying hello to the packers and the pressers, 'making friends at the retail level'. Jim White jumped into the limo to discover where people fit in with 'this rock'n'roll thing'" The Independent, p. 27.