Electric technology is directly related to our central nervous systems, so it is ridiculous to talk of "what the public wants" played over its own nerves. (p. 68)

— Marshall McLuhan Understanding Media (1964)

More quotes by Marshall McLuhan

Laws of Media: The New Science (with Eric McLuhan) (1988)

Laws of Media: The New Science (with Eric McLuhan) (1988)

Laws of Media: The New Science (with Eric McLuhan) (1988)

The Gutenberg Galaxy (1962)

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