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The alphabet is an aggressive and militant absorber and transformer of culture, as Harold Innis was the first to show. (p. 56)

— Marshall McLuhan The Gutenberg Galaxy (1962)

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More quotes by Marshall McLuhan

Human perception is literally incarnation.

Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.

Laws of Media: The New Science (with Eric McLuhan) (1988)

The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.

Laws of Media: The New Science (with Eric McLuhan) (1988)

All words, in every language, are metaphors.

Laws of Media: The New Science (with Eric McLuhan) (1988)

As Innis got more insight he abandoned any mere point of view in his presentation of knowledge.

The Gutenberg Galaxy (1962)

All Marshall McLuhan quotes →

Attribution

Quote text and notes from Wikiquote: Marshall McLuhan (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.