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Advertisements are now so numerous that they are very negligently perused, and it is, therefore, become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetick. Promise, large promise, is the soul of an advertisement.

— Samuel Johnson The Idler (1758)

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More quotes by Samuel Johnson

When a man is tired of London, he is tired of life; for there is in London all that life can afford.

Life of Samuel Johnson (1791)

Merriment is always the effect of a sudden impression. The jest which is expected is already destroyed.

The Idler (1758)

A man ought to read just as inclination leads him; for what he reads as a task will do him little good.

Life of Samuel Johnson (1791)

Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information upon it.

Life of Samuel Johnson (1791)

A cucumber should be well sliced, and dressed with pepper and vinegar, and then thrown out, as good for nothing.

The Journal of a Tour to the Hebrides (1785)

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Attribution

Quote text and notes from Wikiquote: Samuel Johnson (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.