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The profit zone is the area of your economic neighborhood where you are allowed to earn a profit. To reach and operate in the profit zone is the goal of every company.

— Adrian Slywotzky The Profit Zone (2007)

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More quotes by Adrian Slywotzky

The fact is that middle managers have an effective veto power over whatever risk management system is created. If they don't buy it, it won't happen.

‎Karl Weber (2007)

The number one problem in business today is profitability. Where will you be allowed to make a profit in your industry? Where is the profit zone today? Where will it be tomorrow?

The Profit Zone (2007)

Today, as change speeds up, it’s even more important to anticipate how your company’s strategic landscape is changing. It won’t help you to predict the future with 100% accuracy. But it will prepare you to exploit change.

Profit Patterns (1999)

Market share was the grand old metric, the guiding light, the compass of the product-centric age. Companies focused on improving their product and building economies of scale. This product-centric thinking led to the battle cry: "Get more market share and the profit will follow."

The Profit Zone (2007)

The new rules of competition require managers to start by asking what's important to their customers and where the company can make new money. Then, they need to reinvent their businesses to create the next profit zones.

to Slywotzky and Morrison in: John A. Byrne (1998)

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Attribution

Quote text and notes from Wikiquote: Adrian Slywotzky (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.