In complex environments, individuals are not fully able to analyze the situation and calculate their optimal strategy. Instead they can be expected to adapt their strategy over time based upon what has been effective and what has not.
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Notes from Wikiquote
Adapted from Robert Axelrod, “The Evolution of Strategies in the Iterated Prisoner’s Dilemma,” in Genetic Algorithms and Simulated Annealing, ed. Lawrence Davis (London: Pitman; Los Altos, Calif.: Morgan Kaufman, 1987)