The first thing [in credit] is character … before money or anything else. Money cannot buy it.… A man I do not trust could not get money from me on all the bonds in Christendom. I think that is the fundamental basis of business.

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Quote text and notes from Wikiquote: J. P. Morgan (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.