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Yet wherever one looks, in non-specialist guides, or in holiday brochures, one reads about the 'mysterious' Etruscans; hidden Etruria; underground Etruria — as if the culture is somehow concealed from us. It is a sales gimmick which has been very useful and profitable, but it is also misleading. (...) The Etruscans were no more more mysterious than most other peoples of archaic Italy.

— Christopher Smith The Etruscans (2014)

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Quote text and notes from Wikiquote: Christopher Smith (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.