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t has become clear from the rumblings and soul-searching in the field of competitive strategy that a revolution is brewing. Managers and strategy researchers are

— Richard D’Aveni

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More quotes by Richard D’Aveni

This is not an age of castles, moats, and armor, where people can sustain a competitive advantage for very long. This is an age that calls for cunning, speed, and enterprise.

Hypercompetition is an environment of intense change, in which flexible, aggressive, innovative competitors move into markets easily and rapidly, eroding the advantages of the large and established players.

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Quote text and notes from Wikiquote: Richard D’Aveni (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.