Basic happened to be on a GE timesharing system that was done by Dartmouth, and when GE decided to franchise that, it started spreading Basic around just because it was there, not because it had any intrinsic merits whatsoever.

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Quote text and notes from Wikiquote: Alan Kay (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.