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The restructuring of the fundraising team has been crucial. It had been almost entirely focused on events, so Horton set it the goal of developing new funding sources such as individual giving and corporate donations.

— Claire Horton

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More quotes by Claire Horton

That enthuses staff as they see the benefits, which lifts morale, making people happier and more motivated."

You have to invest up front to raise money through things like individual giving, and you don't always see the returns in the first year

I sat down and talked to everyone, from the staff and trustees to the volunteers, stakeholders and celebrities, about what they did and what the charity was doing right and wrong."

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Attribution

Quote text and notes from Wikiquote: Claire Horton (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.