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Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent.

— Richard Koch The 80/20 principle: the secret of achieving more with less (1999)

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More quotes by Richard Koch

In business the 80/20 principle is behind any innovation, any extra value. It is an entrepreneurial principle, a formula for value creation utilized not only by entrepreneurs, but by most managers and organizations.

The 80/20 Individual (2003)

Conventional wisdom is not to put all of your eggs in one basket. 80/20 wisdom is to choose a basket carefully, load all your eggs into it, and then watch it like a hawk.

The 80/20 principle: the secret of achieving more with less (1999)

Progress is personal; it comes from individuals demanding more of themselves and everyone else.

Koch (2012)

Business strategy should not be a grand and sweeping overview. It should be more like an under view, a peek beneath the covers to look in great detail at what is going on.

The 80/20 principle: the secret of achieving more with less (1999)

The key is to work out the few things that are really important, and the few methods that will give us what we really want.

The 80/20 Individual (2003)

All Richard Koch quotes →

Attribution

Quote text and notes from Wikiquote: Richard Koch (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.