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Core values = The organization’s essential and enduring tenets – a small set of general guiding principles, not to be confused with specific cultural or operating practices, and not to be compromised for financial gain or short-term expediency.

— James C. Collins

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Notes from Wikiquote

p. 73

More quotes by James C. Collins

A culture of discipline is not a principle of business, it is a principle of greatness.

It is better to first get the right people on the bus, the wrong people off the bus, and the right people in the right seats, and then figure out where to drive.

For no matter what we achieve, if we don't spend the vast majority of our time with people we love and respect, we cannot possibly have a great life.

Highlighted section cited in: Lisa Marshall (2004)

Good is the enemy of great. That good is the enemy of great is not just a business problem. It is a human problem

Those who built the visionary companies wisely understood that it is better to understand who you are than where you are going — for where you are going will almost certainly change

All James C. Collins quotes →

Attribution

Quote text and notes from Wikiquote: James C. Collins (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.