If you're going to tell people the truth, you better make them laugh; otherwise they'll kill you.

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Source, in full

Credited to Shaw in the lead in to the mockumentary C.S.A.: The Confederate States of America (2004) and other recent works, but this or slight variants of it are also sometimes attributed to W. C. Fields, Charlie Chaplin, and Oscar Wilde. It might possibly be derived from Shaw's statement in John Bull's Other Island (1907): "My way of joking is to tell the truth. It's the funniest joke in the world."

Notes from Wikiquote

Another possibility is that it is derived from Shaw's characteristic of Mark Twain: "He has to put things in such a way as to make people who would otherwise hang him believe he is joking." | If you are going to tell people the truth, you'd better make them laugh. Otherwise, they'll kill you. | If you're going to tell people the truth, you'd better make them laugh. Otherwise, they'll kill you.

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Attribution

Quote text and notes from Wikiquote: George Bernard Shaw (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.