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One cannot sell anything to a satisfied man. Ergo, make him want something new, or take away something that he has and then sell him something to take its place.

— Charles A. Reich The Greening of America (1970)

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More quotes by Charles A. Reich

Once a person reaches Consciousness III, there is no returning to a lower consciousness.

The Greening of America (1970)

We do not see it because we can not afford to-because the truth is too explosive.

The Greening of America (1970)

Innocence and optimism have one basic failing: they have no fundamental depth.

The Greening of America (1970)

Organizations are not really "owned" by anyone.

The Greening of America (1970)

The crucial fact to realize about all the powerful machinery of the Corporate State — its laws, structure, political system — is that it possesses no mind.

The Greening of America (1970)

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Quote text and notes from Wikiquote: Charles A. Reich (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.