American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that.

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Quote text and notes from Wikiquote: Edward R. Murrow (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.