The people are led to find in the productive apparatus the effective agent of thought and action to which their personal thought and action can and must be surrendered. And in this transfer, the apparatus also assumes the role of a moral agent. Conscience is absolved by reification.

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Quote text and notes from Wikiquote: Herbert Marcuse (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.