In the United States, international business still means the U.S. and the rest of the world. Here it is different. We wanted to learn about the reality of international business and understand the role and scope of strategy within that.

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Attribution

Quote text and notes from Wikiquote: Renée Mauborgne (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.