Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the bar on portable gaming, before they even get started.
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Notes from Wikiquote
Regarding Sony's PSP
More quotes by Reggie Fils-Aimé
We want to thank everyone who wrote good things about it the day you heard it--both of you.
Part of my job is finding a way for you, the game experts, to have fun.
Being the puppet master, it's like running Nintendo of America.
Mario sees himself in Nintendo DS, and he feels like flying.
Attribution
Quote text and notes from Wikiquote: Reggie Fils-Aimé (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.