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What goes wrong [in long-range planning] is that sensible anticipation gets converted into foolish numbers: and their validity always hinges on large loose assumptions.

— Robert Heller The Naked Manager (1972)

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More quotes by Robert Heller

All businesses operate below their true potential. That is unavoidable, given the fallibility of human beings.

The Decision makers (1989)

Letting I dare not wait upon I would is a mug's game, and those who play it usually get mugged.

The Decision makers (1989)

Effective management always means asking the right question.

The supermanagers: Managing for Success, the Movers and the Doers, the Reasons Why (1984)

No decision in business provides greater potential for the creation of wealth (or its destruction, come to think of it) than the choice of which innovation to back.

The Decision makers (1989)

Never ignore a gut feeling, but never believe that's enough.

Robert Heller; cited in: Hubert J. M. Hermans (2012)

All Robert Heller quotes →

Attribution

Quote text and notes from Wikiquote: Robert Heller (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.