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“The process of making it was just joy,” said Gerwig. “I don’t know if it was the pink or the music but it was just infectious.” Yet the most gratifying aspect, she said, was seeing strangers watch the film and realising that “the song that’s in my heart is in other people’s hearts”.

— Greta Gerwig

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Source: "'Just joy’: Greta Gerwig discusses reaction to Barbie at London film festival" The Guardian (October 8, 2023)
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More by Greta Gerwig

When you’re writing a screenplay, it’s like you’re dreaming the film for yourself again and again and again until it becomes almost like a memory before you make it...Nobody in the world cares if it doesn’t exist. You have to either believe in this fiction hard enough for it to become real, or you don’t, and it won’t.

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More quotes by Greta Gerwig

You only get one life so you might as well feel all the feelings.

When you’re 16, there are qualities you wish you didn’t have, and then when you’re 30 you’re like, ‘Thank god I have that otherwise I’d be living less vividly’. You only get one life so you might as well feel all the feelings.

The kind of amazing thing is that Barbie went to the moon before women had the ability to get credit cards.

As a director, you have the job of dreaming up the movie, and then you have to get everyone else in the movie – hundreds of people – to have that same dream, too.

I always think that 8, 9, 10 years old is peak kid. I was brash and unafraid and loud and big.

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