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Hype. What a marvellous, misused word. If you hype something and it succeeds, you're a genius, it wasn't hype; if you hype it and it fails, then it's just a hype.

— Neil Bogart

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More quotes by Neil Bogart

Disco is a major influence in the world of fashion. It is a dynamic factor in contemporary advertising. It is a message from every consumer that there has been a rediscovery of America's greatest by-product: fun.

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Attribution

Quote text and notes from Wikiquote: Neil Bogart (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.