Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.

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Quote text and notes from Wikiquote: Steve Jobs (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.