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The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.

— Thomas J. Watson

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More quotes by Thomas J. Watson

Nothing so conclusively proves a man's ability to lead others as what he does from day to day to lead himself.

Watson (1939)

If you want to succeed, double your failure rate.

to Watson in: Roger von Oech (1982)

Follow the path of the unsafe, independent thinker. Expose your ideas to the danger of controversy. Speak your mind and fear less the label of "crackpot" than the stigma of conformity.

If you want to achieve excellence, you can get there today. As of this second, quit doing less than excellent work.

to Watson in: William G. Dickerson (1995)

A man is known by the company he keeps. A company is known by the men it keeps.

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Attribution

Quote text and notes from Wikiquote: Thomas J. Watson (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.