There is no need to enlarge upon the importance of a realistic theory explaining how individuals choose among alternate courses of action when the consequences of their actions are incompletely known to them. It is no exaggeration to say that every choice made by human beings would meet this description if attention were paid to the ultimate implications.

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Quote text and notes from Wikiquote: Kenneth Arrow (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.