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Every time I meet a user, I feel like the level of understanding and the conversations that we have are significantly different than with someone who’s never used it before. People who use it really understand.

— Shou Zi Chew

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More quotes by Shou Zi Chew

Trust must be earned through action, not words. Building trust is above all an engineering and governance effort, not a public relations exercise.

I think the biggest gap in understanding is between users and nonusers. This is the biggest gap.

But as a company that is growing, it is important to be a little bit more visible so that people can understand us better—and we can earn the trust that we need to.

The beauty of TikTok is that it is designed for everyone to be heard. If you have good content that resonates with people, they will see your video. It’s not only the users who are already famous who can grow their platform here—TikTok gives everyone a voice.

Safety and wellness—in particular for teens—is a core priority for TikTok. And as a father of two, these issues are personal for me. Today’s youth are growing up in a digital media world, and TikTok is eager to be part of the conversation about creating more robust protections.

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Attribution

Quote text and notes from Wikiquote: Shou Zi Chew (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.