The coverage is the war. If there were no coverage, there'd be no war. Yes, the newsmen and the mediamen around the world are actually the fighters, not the soldiers anymore.

— Marshall McLuhan Forces interview (1973)

More quotes by Marshall McLuhan

Laws of Media: The New Science (with Eric McLuhan) (1988)

Laws of Media: The New Science (with Eric McLuhan) (1988)

Laws of Media: The New Science (with Eric McLuhan) (1988)

The Gutenberg Galaxy (1962)

Quote text and notes from Wikiquote: Marshall McLuhan (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.