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And the first question for a leader is: "Who do we intend to be?" not “What are we going to do?”

— Ted Malloch Doing Virtuous Business (2011)

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More quotes by Ted Malloch

One runs a business ultimately to do well so you can do good for everyone.

Doing Virtuous Business (2011)

When people freely identify with their work and find themselves through it, excellence follows.

Doing Virtuous Business (2011)

Success comes because you have found your ecological niche and can flourish by doing your own valuable thing.

Doing Virtuous Business (2011)

The business virtue par excellence is honesty—without it markets can’t long survive.

Doing Virtuous Business (2011)

Profitability is the consequence of doing business in the right way, to honor God.

Doing Virtuous Business (2011)

All Ted Malloch quotes →

Attribution

Quote text and notes from Wikiquote: Ted Malloch (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.