As CEO, everything you say or do sends a message including the clothes you wear, your facial expression and how you spend your time. A simple action as repeatedly scratching your nose during a staff meeting could send the signal that you are not interested in a presentation.

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Quote text and notes from Wikiquote: Anne Muraya (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.