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Success is not final, failure is not fatal: it is the courage to continue that counts.

— Winston Churchill Misattributed to Winston Churchill in The Prodigal Project : Book I : Genesis (2003)

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Source, in full

Attributed to Winston Churchill in The Prodigal Project : Book I : Genesis (2003) by Ken Abraham and Daniel Hart, p. 224 and other places, though no source attribution is given. It actually derives from an advertising campaign for Budweiser beer in the late 1930s.

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More quotes by Winston Churchill

For myself I am an optimist — it does not seem to be much use being anything else.

Some people did not like this ceremonious style. But after all when you have to kill a man it costs nothing to be polite.

The Second World War (book series) (1948)

Courage is rightly esteemed the first of human qualities, because, as has been said, it is the quality which guarantees all others.

To improve is to change, so to be perfect is to have changed often.

The inherent vice of capitalism is the unequal sharing of blessings. The inherent virtue of Socialism is the equal sharing of miseries.

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Attribution

Quote text and notes from Wikiquote: Winston Churchill (page history), available under CC BY-SA 4.0. Source quality and labels are our own summary of what Wikiquote records.