Skip to content

Shona Brown Quotes

born 1960 United States

Shona Lesley Brown (born ca. 1960) is an American business executive and consultant to non-profits and corporations. She was a Google executive for a decade, most recently the Senior Vice President of business operations in 2012, before stepping down to become an advisor to the company.

United States
Business theorists
Businesswomen

Also known as: Shona L. Brown

Random Shona Brown quote

4 quotes

Coadaptation is the process whereby systems of related agents take mutual advantage of each other in order to change more effectively, yet still be adaptive in each agent's particular situation.

Although the behavior that emerges is complex, the rules that guide it are necessarily simple. In fact, it is their simplicity that creates the freedom to behave in complicated adaptive, and surprising ways.

Managers who extensively plan the future get the timing wrong. Sometimes they arrive to market too early and so must wait for the demand to catch up. Sometimes they are too late and so must accelerate to rejoin the future.

In our work in fast- changing markets, we often see that time pacing helps managers avert the danger of changing too infrequently. By setting a regular pace for change, managers avoid becoming locked into old patterns and habits.

Attribution

Quotes and notes from Wikiquote: Shona Brown (page history), available under CC BY-SA 4.0.