9 quotes
Rhetoric in its truest sense seeks to perfect men by showing them better versions of themselves, links in that chain extending up toward the ideal.
The Ethics of Rhetoric (1953)
The complete man, then, is the “lover” added to the scientist; the rhetorician to the dialectician.
The Ethics of Rhetoric (1953)
Since we want not emancipation from impulse but clarification of impulse, the duty of rhetoric is to bring together action and understanding into a whole that is greater than scientific perception.
The Ethics of Rhetoric (1953)
The realization that just as no action is really indifferent, so no utterance is without its responsibility introduces, it is true, a certain strenuosity into life.
The Ethics of Rhetoric (1953)
Neuter discourse is a false idol.
The Ethics of Rhetoric (1953)
Any utterance is a major assumption of responsibility, and the assumption that one can avoid that responsibility by doing something to language itself is one of the chief considerations of the Phaedrus.
The Ethics of Rhetoric (1953)
Beneath the surface of repartee and mock seriousness, Plato’s Phaedrus is asking whether we ought to prefer a neuter form of speech to the kind which is ever getting us aroused over things and provoking an expense of spirit.
The Ethics of Rhetoric (1953)
The eloquent Lysias, posing as a non-lover, had concealed designs upon Phaedrus, so that his fine speech was really a sheep’s clothing. Socrates discerned in him a “peculiar craftiness.” One must suspect the same today of many who ask us to place our faith in the neutrality of their discourse.
The Ethics of Rhetoric (1953)
In any piece of rhetorical discourse, one rhetorical term overcomes another rhetorical term only by being nearer to the term which stands ultimate. There is some ground for calling a rhetorical education necessarily aristocratic education in that the rhetorician has to deal with an aristocracy of notions.
The Ethics of Rhetoric (1953)