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Quotes from Philip Kotler cited in: Michael R. Czinkota — Philip Kotler

born 1931 United States

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1 quote

The sales department isn't the whole company, but the whole company had better be the sales department.

Philip Kotler cited in: Michael R. Czinkota (1999)

Attribution

Quotes and notes from Wikiquote: Philip Kotler (page history), available under CC BY-SA 4.0.