13 quotes
Free speech is meaningless if the commercial cacophony has risen to the point where no one can hear you.
No Logo: Taking Aim at the Brand Bullies (1999)
So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for industrial-strength Raid.
No Logo: Taking Aim at the Brand Bullies (1999)
When we lack the ability to talk back to entities that are culturally and politically powerful, the very foundations of free speech and democratic society are called into question.
No Logo: Taking Aim at the Brand Bullies (1999)
When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?
No Logo: Taking Aim at the Brand Bullies (1999)
Like so much of cool hunting, Hilfiger's marketing journey feeds off the alienation at the heart of America's race relations: selling white youth on their fetishization of black style, and black youth on their fetishization of white wealth.
No Logo: Taking Aim at the Brand Bullies (1999)
What haunts me is not exactly the absence of literal space so much as a deep craving for metaphorical space: release, escape, some kind of open-ended freedom.
No Logo: Taking Aim at the Brand Bullies (1999)
Job creation as part of the corporate mission, particularly the creation of fll time, decently paid, stable jobs, appears to have taken a back seat in many major corporations, regardless of company profits
No Logo: Taking Aim at the Brand Bullies (1999)
Rather than calling attention to the house of mirrors, that passes for empirical truth (as postmodern acadimics did), and rather than fighting for better mirrors (as the ID warriors did), today's media activists are concentrating on shattering the impenetrable shiny surfaces of branded culture, picking up the pieces and using them as sharp weapons in a war of actions, not ideas.
No Logo: Taking Aim at the Brand Bullies (1999)
While brands slowly transform the experience of campus life for undergraduates, another kind of takeover is under way at the institutional research level. All over the world, university campuses are offering their research facilities, and priceless academic credibility, for the brands to use as they please.
No Logo: Taking Aim at the Brand Bullies (1999)
As we look back, it seems like willful blindness. The abandonment of the radical economic foundation of the women's and civil-rights movements by the conflation of causes that came to be called political correctness successfully retrained generation of activists in the politics of image, not action.
No Logo: Taking Aim at the Brand Bullies (1999)
Despite different cultures, middle-class youth all over the world seem to live their lives as if in a parallel universe. They get up in the morning, put on their Levi's and Nikes, grab their caps and backpacks, and Sony personal CD players and head for school.
No Logo: Taking Aim at the Brand Bullies (1999)
Since many of today’s best-known manufacturers no longer produce products and advertise them, but rather buy products and “brand” them, these companies are forever on the prowl for creative new ways to build and strengthen their brand images.
No Logo: Taking Aim at the Brand Bullies (1999)
With the tentacles of branding reaching into every crevice of youth culture, leaching brand-image content not only out of street styles like hip-hop but psychological attitudes like ironic detachment, the cool hunt has had to go further afield to find unpilfered space and that left only one frontier: the past.
No Logo: Taking Aim at the Brand Bullies (1999)