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Quotes from Laws of Media: The New Science (with Eric McLuhan) — Marshall McLuhan

1911–1980 Canada

← All quotes by Marshall McLuhan

48 quotes

Left hemisphere industrialism has blinded the Chinese to the effects of our alphabet: pattern recognition is in the right hemisphere.

Laws of Media: The New Science (with Eric McLuhan) (1988)

New media are new languages, their grammar and syntax yet unknown.

Laws of Media: The New Science (with Eric McLuhan) (1988)

The audience, as ground, shapes and controls the work of art.

Laws of Media: The New Science (with Eric McLuhan) (1988)

There is no individualism in Eastern or oral cultures.

Laws of Media: The New Science (with Eric McLuhan) (1988)

With [Francis] Bacon, Vico continuously asserts the claims of grammar as true science precisely because it has not yielded to specialism and method.

Laws of Media: The New Science (with Eric McLuhan) (1988)

Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.

Laws of Media: The New Science (with Eric McLuhan) (1988)

Formal cause, as logos, incorporates the patterns of side-effects as part of essential nature: tetrads restore poesis and the making process to the study of artefacts.

Laws of Media: The New Science (with Eric McLuhan) (1988)

Relativity theory forced the abandonment, in principle, of absolute space and absolute time.

Laws of Media: The New Science (with Eric McLuhan) (1988)

Medieval and ancient sensibility now dominates our time as acoustic and multisensory awareness displaces the merely visual.

Laws of Media: The New Science (with Eric McLuhan) (1988)

Cultural dominance by either the left or the right hemisphere is largely dependent upon environmental factors.

Laws of Media: The New Science (with Eric McLuhan) (1988)

Technologies themselves, regardless of content, produce a hemispheric bias in the users.

Laws of Media: The New Science (with Eric McLuhan) (1988)

By phonemic transformation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.

Laws of Media: The New Science (with Eric McLuhan) (1988)

The artist is the person who invents the means to bridge biological inheritance and the environments created by technological innovation.

Laws of Media: The New Science (with Eric McLuhan) (1988)

Newton, and 'proper scientific method' after him, conducted attention to 'continuous description' of experimental phenomena instead of to causes.

Laws of Media: The New Science (with Eric McLuhan) (1988)

In tetrad form, the artefact is seen to be not netural or passive, but an active logos or utterance of the human mind or body that transforms the user and his ground.

Laws of Media: The New Science (with Eric McLuhan) (1988)

The victory over Euclidean space was not achieved by isolated individuals, but by a field of young rebels opposed to all absolutes.

Laws of Media: The New Science (with Eric McLuhan) (1988)

The artists of our culture, 'the antennae of the race,' had tuned in to the new ground and begun exploring discontinuity and simultaneity.

Laws of Media: The New Science (with Eric McLuhan) (1988)

When Coleridge said that all men are born either Platonists or Aristotelians, he was saying that all men tend to be either acoustic or visual in their sensory bias.

Laws of Media: The New Science (with Eric McLuhan) (1988)

The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.

Laws of Media: The New Science (with Eric McLuhan) (1988)

While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.

Laws of Media: The New Science (with Eric McLuhan) (1988)

Attribution

Quotes and notes from Wikiquote: Marshall McLuhan (page history), available under CC BY-SA 4.0.