348 quotes
Dantzig explains why the language of number had to be increased to meet the needs created by the new technology of letters. (p. 200)
The Gutenberg Galaxy (1962)
Without an anti-environment, all environments are invisible. (p. 33)
The Book of Probes : Marshall McLuhan (2011)
The new science of communication is percept, not concept. (p. 259)
The Book of Probes : Marshall McLuhan (2011)
Schizophrenia may be a necessary consequence of literacy. (p. 26)
The Gutenberg Galaxy (1962)
Any new technology is an evolutionary and biological mutation opening doors of perception and new spheres of action to mankind. (p. 67)
The Book of Probes : Marshall McLuhan (2011)
When technology extends one of our senses, a new translation of culture occurs as swiftly as the new technology is interiorized. (p. 47)
The Gutenberg Galaxy (1962)
Today, computers hold out the promise of a means of instant translation of any code or language into any other code or language. (p. 80)
Understanding Media (1964)
The mosaic form of the TV image demands participation and involvement in depth, of the whole being, as does the sense of touch. (p. 334)
Understanding Media (1964)
A nomadic society cannot experience enclosed space. (p. 73)
The Gutenberg Galaxy (1962)
Electricity does not centralize, but decentralizes. (p. 36)
Understanding Media (1964)
Prose is private drama; poetry is corporate drama. (p. 275)
The Book of Probes : Marshall McLuhan (2011)
The world of the Greeks illustrates why visual appearances cannot interest people before the interiorization of alphabetic technology. (p. 61)
The Gutenberg Galaxy (1962)
Print, in turning the vernaculars into mass media, or closed systems, created the uniform, centralizing forces of modern nationalism. (p. 226)
The Gutenberg Galaxy (1962)
New technological environments are commonly cast in the molds of the preceding technology out of the sheer unawareness of their designers. (p. 47)
Take Today : The Executive as Dropout (1972)
All of man's artefacts, whether hardware or software, whether bulldozers or laws of chemistry, are alike linguistic in structure and intent. (p. 227)
The Book of Probes : Marshall McLuhan (2011)
Typography cracked the voices of silence. (p. 283)
The Gutenberg Galaxy (1962)
When you move into a new area, a new territory and learn a new language, the language is not a new subject, it is an environment, it is total. (p. 105)
The Book of Probes : Marshall McLuhan (2011)
Manuscript culture is conversational if only because the writer and his audience are physically related by the form of publication as performance. (p. 96)
The Gutenberg Galaxy (1962)
Environment is process, not container. (p. 30)
Counterblast (1969)
The method of the twentieth century is to use not single but multiple models for experimental exploration – the technique of the suspended judgement. (p. 81)
The Gutenberg Galaxy (1962)